by classbrain@gmail.com | Mar 28, 2023 | Advertising, On Spot
Digital Video Showed Explosive Growth in 2021 Explosive Growth in Digital Video AdvertisingThe digital advertising industry has experienced explosive growth in recent years, and one of the standout channels driving this growth is digital video. In 2021, spending on... 
by classbrain@gmail.com | Mar 28, 2023 | Advertising, On Spot
Digital Advertising Soared in 2021 Digital Advertising Soared in 2021Digital advertising has been a major growth driver in the advertising industry, and 2021 was no exception. According to the IAB, digital advertising spending soared by 35% to $189 billion in 2021; a... 
by classbrain@gmail.com | Mar 21, 2023 | Ad Terms, On Spot
CTV Advertising Terms CTV Advertising Terms CTV, PMP, & SSP CTV advertising involves private marketplace (PMP) deals, which allow marketers to access inventory from three main sources:Content Owners: By using specific CTV apps or networks, such as A+E Networks,... 
by classbrain@gmail.com | Mar 21, 2023 | Ad Terms, On Spot
CTV – Connected TV Connected TV What is CTV?Connected TV (CTV) is TV that is connected to the Internet that allows users to stream content from a variety of online platforms, such as Netflix, Hulu, and Amazon Prime Video. Unlike traditional cable or broadcast... 
by classbrain@gmail.com | Mar 20, 2023 | On Spot
Retargeting Ads Retargeting Ads: What They Are, How They Work, and How to Protect Your Privacy If you ever visited a website and noticed ads for that same product or service start popping up on other websites you visit later, then you’ve probably encountered a... 
by classbrain@gmail.com | Mar 16, 2023 | On Spot, Regulations
FTC Sponsored Content Penalties The Power of the FTCThe Federal Trade Commission (FTC) can take legal action against individuals and companies that violate its sponsored content rules and regulations. Penalties can include fines, court orders to stop engaging in...