Ad Terms
The IMPRINT Adtech Blog
CTV Advertising Terms
CTV advertising involves private marketplace (PMP) deals, which allow marketers to access inventory from three main sources: Content Owners, Premium Distributors, and SSPs.
CTV – Connected TV
Connected TV (CTV) is TV that is connected to the Internet that allows users to stream content from a variety of online platforms.
SVOD – Subscription Video on Demand
SVOD (Subscription Video on Demand) allows users to access and watch video content for a recurring fee without advertising interrupting the flow of the content.
TVOD – Transactional Video on Demand
TVOD (Transactional Video on Demand) allows users to access and watch video content on a pay-per-view basis (paying a fee for ad-free viewing).
AVOD – Ad-Supported Video on Demand
AVOD (Ad-Supported Video on Demand) allows users to access and watch video content for free or for a reduced price by viewing advertisements.
VOD – Video on Demand
VOD is an acronym that stands for Video on Demand. Variations include AVOD (ad-supported), SVOD (subscription), and TVOD (transactional). Learn more…
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On Spot is the IMPRINT Adtech™ blog bringing you a glossary of terms for the advertising sector, Insights, tools, and more.
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