On Spot
The IMPRINT Adtech Blog
Digital Video Showed Explosive Growth in 2021
The digital advertising industry has experienced explosive growth in recent years, and one of the standout channels driving this growth is digital video.
Digital Advertising Soared in 2021
According to the IAB, digital advertising spending in 2021 soared by 35% to $189 billion in 2021 with video advertising growing an astonishing 50.8%.
CTV Advertising Terms
CTV advertising involves private marketplace (PMP) deals, which allow marketers to access inventory from three main sources: Content Owners, Premium Distributors, and SSPs.
CTV – Connected TV
Connected TV (CTV) is TV that is connected to the Internet that allows users to stream content from a variety of online platforms.
Retargeting Ads
Retargeting ads are online ads that target users who have previously visited a website or interacted with a brand in some way.
FTC Sponsored Content Penalties
The FTC can take legal action against individuals and companies that violate its rules and regulations regarding sponsored content. Learn more…
What is Sponsored Content?
Sponsored content is advertising designed to look like regular content and is usually paid for by a company to appear on websites or social media.
Cord Cutters: Who Are They?
Have you ever heard the term “Cord cutter?” Cord cutters are people who have cancelled their cable TV subscription and use streaming apps to watch their favorite TV shows and movies.
The Most Popular Streaming Services by Subscribers
Video streaming is an essential part of global entertainment with the availability of affordable high-speed Internet and smart devices.
SVOD – Subscription Video on Demand
SVOD (Subscription Video on Demand) allows users to access and watch video content for a recurring fee without advertising interrupting the flow of the content.
TVOD – Transactional Video on Demand
TVOD (Transactional Video on Demand) allows users to access and watch video content on a pay-per-view basis (paying a fee for ad-free viewing).
AVOD – Ad-Supported Video on Demand
AVOD (Ad-Supported Video on Demand) allows users to access and watch video content for free or for a reduced price by viewing advertisements.
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On Spot is the IMPRINT Adtech™ blog bringing you a glossary of terms for the advertising sector, Insights, tools, and more.
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