Cord Cutters: Who Are They?

 

Who Are the Cord Cutters?

Have you ever heard the term “cord cutter?” Cord cutters are people who have cancelled their cable or satellite TV subscription and decided, instead, to use streaming apps to watch their favorite TV shows and movies. Cord cutting is a popular trend, with more and more people ditching traditional cable providers in favor of streaming services like Netflix, Hulu, and Amazon Prime Video. Although the average age for cord-cutting is 41, according to Pew Research over 61% of Gen Zers (18-29) are cord cutters.

Why Do People Become Cord Cutters?

There are a lot of reasons people become cord cutters.

  • For one, traditional cable and satellite TV subscriptions are quite expensive, and people are always looking for ways to save money. People can usually find cheaper options that still allow them to watch their favorite shows and movies with streaming services. This is especially true today, with the increase in AVOD (Ad-supported Video on Demand) and FAST (Free Ad-Supported Television) services.
  • Another reason people become cord cutters is the desire for more control over what they watch. People have to pay for channels they never watch with traditional Cable TV services, while missing out on channels they actually do want to watch. With streaming services, people choose exactly what they want to watch and when they want to watch it. That would be why an amazing 85% of all U.S. households have at least one subscription to a video streaming service in 2023.
  • Some of the top reasons that people give for VOD and FAST services include:
    • TV shows or movies they want to watch
    • The ability to binge-watching
    • On-demand content
    • Ad-free enjoyment
    • Original content only available on a particular service
  • Finally, many people become cord cutters simply because it’s more convenient. People can watch their favorite shows and movies on VOD (Video on Demand) streaming services on their own schedule, without having to worry about missing anything. They can also watch from a variety of devices, including phones, tablets, and smart TVs, all of which make it easy to watch on-the-go or from the comfort of their own home.

What Are Some Popular Streaming Services?

According to FlixPatrol, there are at least 83 global streaming services with at least 120,000 subscribers. The following list is ranked by their number of subscribers (estimated):

  • Netflix …………………….   230,930,000
  • Amazon Prime …………… 200,000,000
  • Disney+ …………………..  161,800,000
  • Tencent Video (China) ….  124,000,000
  • iQiYI (China) ……………… 106,000,000 
  • HBO Max ………………….   81,000,000
  • Hulu ………………………..   48,000,000
  • Paramount+ ……………….  46,000,000
  • AppleTV ……………………   40,000,000
  • Eros Now (India) ………….  39,900,000

A Final Look at Cord-Cutting

Cord-cutting is a trend that has become increasingly popular in recent years. It offers people a way to save money, have more control over what they watch, and enjoy greater convenience. With so many different streaming services available, it’s easier than ever to become a cord cutter and enjoy all the benefits that come with it.

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